Alex teamed up with Current Bank to produce an on-brand in-feed video that showcased Sasha, her fictional TikTok character.
Alex's main demographic is 25-34 year olds and that matched up perfectly with the audience Current was looking to tap into. Alex did an amazing job showcasing all of Current's main features while staying in her normal character. This is another great example of how to blend a brand integration seamlessly into a creator's feed.
The video performed well producing 61,000+ views, 6,000+ likes and 50+ comments.