One of the not-so-secret weapons in business-to-consumer marketing is personalization. Rather than broadcasting a general message to an unspecified population, marketers are increasingly empowered to transmit a very specific message to an incredibly narrow audience—in some cases, an audience of one. You can probably think
5 Predictions for 2019 Influencer marketing has been growing in its popularity, its stature, and its share of enterprise marketing budgets. As it grows, it’s also evolving, changing over time to better meet the needs of marketers and brands. But what’s next for influencer marketing?